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Horst Dassler (1936-1987), Adidas : il a inventé le marketing sportif à coups de cadeaux - Capital.fr
![Chairman of Adidas Horst Dassler (r) receives the Olympic Order by IOC president Juan Antonio Samaranch (l) on the 20th of October in 1984 Stock Photo - Alamy Chairman of Adidas Horst Dassler (r) receives the Olympic Order by IOC president Juan Antonio Samaranch (l) on the 20th of October in 1984 Stock Photo - Alamy](https://c8.alamy.com/comp/DC96WA/chairman-of-adidas-horst-dassler-r-receives-the-olympic-order-by-ioc-DC96WA.jpg)
Chairman of Adidas Horst Dassler (r) receives the Olympic Order by IOC president Juan Antonio Samaranch (l) on the 20th of October in 1984 Stock Photo - Alamy
Horst Dassler, Adidas, and the Commercialization of Sport - Case - Faculty & Research - Harvard Business School
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Horst Dassler, Adidas, and the Commercialization of Sport Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies
![SPORT & POLITICS on Twitter: "Jean-Marie Weber, Horst Dassler's Adidas bagman + ISL director, passed away. He was the architect of the biggest corruption system in Olympic sports and created the blueprint SPORT & POLITICS on Twitter: "Jean-Marie Weber, Horst Dassler's Adidas bagman + ISL director, passed away. He was the architect of the biggest corruption system in Olympic sports and created the blueprint](https://pbs.twimg.com/media/DWoqvLUVMAIRUeN.jpg)