How Adidas is using creative narratives to build brand equity
![PDF] Brand Equity of Green Products through Customer Trust and Customer Value | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/c02c1861382da5b0ad76ee3319c88b492c836f51/2-Table1-1.png "PDF] Brand Equity of Green Products through Customer Trust and Customer Value | Semantic Scholar")
PDF] Brand Equity of Green Products through Customer Trust and Customer Value | Semantic Scholar
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